What is 'Branding'?

Branding is defined as every prospect or customer interaction with your company that creates an impression. It's more than just a logo. It's the personality and soul of your company, including how your phone is answered, how someone is greeted in your lobby, the quality of your customer service, and more. A brand is a promise about the level of service and professionalism customers can expect from a company.

Here are some tips on how to capitalize on K-State Research and Extension's brand promise:
*Use the organization's full name -- "K-State Research and Extension" - on all references, especially printed materials.
*When using the K-State Research and Extension logo, never change its proportions. It should always be scaled in a way that keeps the graphic's original dimensions.
*Follow the guidelines in the K-State Research and Extension Communications and Style Guide.

What is 'Branding'?