Billboards

The billboard debate is one that resurfaces many times for us in the marketing unit. As with any media, there are pros and cons for purchasing a billboard for our organization. On the positive side, billboards are an easy way to quickly reach thousands of people. An effective billboard can drive people to your website or office, or just motivate someone to find out more about your organization or product. On the negative side, billboards aren’t cheap. A prime location in Wichita can cost you between $2,000 and $3,000 a month, plus set-up fees. Even if you get a billboard at a discounted price, it still gives the perception of money, which is a bad thing if you are asking for money from funding sources. Also, there is a vocal group who criticizes billboards, arguing that they are “visual pollution.”

If you evaluate your program and determine it is worthwhile to purchase a billboard, here are a few things to keep in mind to make the most of your space:
-Keep it simple. A simple, clean design will be easier for the view to absorb visually.
-Keep it short. Limit your message to 10 words or less.
-Keep it big. Make sure your artwork can be viewed from a long distance.
-Give them a next step. Direct the viewer to a Website, phone number, or office location.
-Always edit. As with any communications medium, make sure your message is correctly spelled and appropriate for your target audience.

Billboards