A common first step in marketing is to look at the demographics for your potential clients. For us, that means looking at the U.S. Census data for all of Kansas.
Location: As of the 2000 Census, the bulk of Kansans live in the Kansas City metro and Wichita metro areas, plus Salina, Manhattan, Topeka, and Lawrence. Johnson and Sedgwick counties are the most populated, both listed more than 450,000 people. As of 2000, these were also the counties experiencing the most growth in population.
Age: According the 2002 U.S. Census data, 18 percent of Kansans are 65 and older, 31 percent are 45 to 64 years old, 20 percent are 35 to 44 years old, and 31 percent are 18 to 34 years old.
Ethnicity: According to the 2000 U.S. Census data, the majority of Kansans are white, non-Hispanic, with 82 percent of Kansans classifying themselves in that category. However, there are pockets of diversity throughout the state. For example, Wyandotte County is the most diverse, with 51.6 percent of its population white, non-Hispanic; 28.3 percent (46,000 people) Black or African American; and 16 percent (25,000 people) Hispanic or Latino. The diversity is not limited to metro areas. More than 37 percent of Ford County’s residents are Hispanic or Latino.
For a full demographic analysis of Kansas' population or to get demographics specific to your county, go to: http://factfinder.census.gov/
Tuesday, August 14, 2007
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Thanks to Debra Bolton for the more up-to-date census data for Southwest Kansas:
"We are reporting Ford County at 49%, Seward County as 51%, and Garden City as 44%. Now the schools in those communities are 55 - 65% Hispanic in many cases."
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