Podcasting may sound like something related to frog fishing, but in fact it's a Web feature that is taking hold through the Internet. Wikipedia defines podcasting as "the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers." It enables users to download audio and video files from a website to iPods, desktops, or other technology. They can even subscribe for automatic downloads.
Why podcast? Websites, as a rule, are not very personal, but customers like dealing with people. Podcasting allows you to put a human touch on your site, either through audio snippets or video pieces.
But does it have a place on your site? Here are some ideas to consider:
- Provide a tip of the day, published periodically
- Answer FAQs with a audio or video file - Show users (instead of just telling them) how to transplant bulbs or use meat thermometers correctly
- Put a face or voice with your name
Podcasting
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