Spokesperson Tips

Many K-State Research and Extension employees are contacted or interviewed by media for news stories and other public comments. When you are contacted, this can be a great opportunity to heighten awareness and interest in your programs.

Here're some tips that will help you make the most of the opportunity.

1) When first contacted, don't agree to do the interview right away. Rather, ask if you can call the reporter back in 15 minutes, or if contacted in person, ask if they can wait 5-10 minutes. Use this time to gather your thoughts.
2) If you are asked "loaded" questions, you can simply deflect the question by using one of your key messages.
3) If you are not the right person to comment on a topic, simply say so.

Spokesperson Do's
1) Tell the truth; be as open as possible. Say only what you know, even if it's just that you're seeking more information.
2) Follow up with additional information.
3) Expressed empathy for affected persons, if appropriate.
4) Make yourself available for follow-up information or to verify facts. Provide your contact information, including e-mail and cell phone number.

Spokesperson Don'ts
1) Don't use jargon.
2) Avoid using humor; it can be dangerous if not understood in context.
3) Don't repeat negative allegations; simply say your key message.
4) Don't use clichés, or fancy one-liners.
5) When representing an organization, don't express your personal opinions.

It takes practice to repeat key messages in an interview. A document to help you

Spokesperson Tips