Communicating with Spanish-Speaking Clients

Educators who need consumer publications in Spanish can find them at the Federal Citizen Information Center (also known as Pueblo Consumer Information Center).

The publications cover topics such as personal finance, retirement saving, and managing medical benefits. They are provided by a variety of agencies and private-sector organizations. These publications are available only from the Pueblo site.

An Extension Educators' order form on the FCIC Website makes it easy to review titles and to order directly from that site.For more information, contact Jim Zawada at 202-501-1799, or james.zawada@gsa.gov.

--Nancy Zimmerli-Cates nancyz@ksu.edu

Communicating with Spanish-Speaking Clients

Census 2010 and Marketing K-State Research and Extension

The new U.S. census represents another important time in how K-State Research and Extension markets its programs to the people in Kansas. KSRE’s marketing team has used census data extensively to understand demographics in Kansas, which helps to inform our marketing strategy for the organization.Among many areas, census data might help us

• determine areas where marketing to a low-income population is most beneficial;
• determine areas where the heaviest population exists;
• determine areas where a certain age demographic is most heavily-concentrated;
• ask more relevant questions in future surveys, focus groups and similar research.

The deadline for mailing in a U.S. census has passed, but census-takers will soon be out to interview non-responders in person. Encourage people in your programs and community to participate. Census data not only helps the federal government know your community better, it will also help K-State Research and Extension market your programs to Kansas residents more effectively.

--Pat Melgares melgares@ksu.edu

Census 2010 and Marketing K-State Research and Extension