Wednesday, March 31, 2010

Facebook as a Marketing Tool

Facebook continues to be one of the social media tools that is growing at a rapid rate. K-State Research and Extension is taking advantage of this new opportunity with its own Facebook presence.

We’re still looking for folks who would like to be part of discussion boards on our Facebook site. If you’d like to help us by posting one topic each month, please contact Pat Melgares at melgares@ksu.edu.

This week, we learned of some great ways to drive traffic to your Facebook page. Here’re some great ideas:

  • Post a weekly quiz or question on your Facebook site. Then, wait a few days before giving the answers.
  • Sponsor a photo contest, such as “Scenes of the County Fair.” You choose a winner, and might even be able to give a simple prize.

Other marketing ideas include setting up connections in your “Favorite Pages” tab; acknowledging those that comment on your posts; and creating a landing page for those that are not yet your Facebook fans.

--Pat Melgares melgares@ksu.edu


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