When a Reporter Calls

Here’re a few tips for a successful interview when a reporter calls.• Ask the reporter’s name and publication or broadcast station.
• Ask the story angle.
• Determine whether you are the appropriate source. If not, refer the reporter to the right person.
• Call the reporter back in 10 to 15 minutes so you can prepare.
• Simplify your message. Write down your key point(s) before the interview.
• Anticipate the tough questions and practice positive responses.
• Think of an interview as a way to talk directly to your audience.
• Do not use overly scientific or technical terms. Speak in short sentences.
• Get to the point. Keep your answers brief, and keep them focused on your message.
• Avoid light humor or negative remarks.
• If asked to comment on something that’s controversial or makes you uncomfortable, tell the reporter that you don’t think you are the appropriate person to respond.
• Be honest. If you don’t know the answer to a question, simply say so.
More information is on the web at Event in the Box.

--Elaine Edwards elainee@ksu.edu

When a Reporter Calls