The new U.S. census represents another important time in how K-State Research and Extension markets its programs to the people in Kansas. KSRE’s marketing team has used census data extensively to understand demographics in Kansas, which helps to inform our marketing strategy for the organization.Among many areas, census data might help us
- determine areas where marketing to a low-income population is most beneficial;
- determine areas where the heaviest population exists;
- determine areas where a certain age demographic is most heavily-concentrated;
- ask more relevant questions in future surveys, focus groups and similar research.
The deadline for mailing in a U.S. census has passed, but census-takers will soon be out to interview non-responders in person. Encourage people in your programs and community to participate. Census data not only helps the federal government know your community better, it will also help K-State Research and Extension market your programs to Kansas residents more effectively.
--Pat Melgares melgares@ksu.edu
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