A recent national study continues to show that American adults (ages 18 and older) use the Internet for information, and more than half of them are using wireless connections to do so.
The Pew Research Center reports that 74% of American adults use the Internet. Their research included interviews with 2,258 Americans (including Spanish-speaking Americans). The margin of error for this study was 2 percent.
Fifty-five percent of American adults connect wirelessly through laptops or handheld devices. And, 60% are using broadband connections at home.
Those findings underscore the ongoing need to keep Websites updated, and to maintain content that is brief and well-written.
If you don't already have a Web strategy for your office, consider drafting at least simple guidelines, including:
* Who determines and approves updates?* Who posts the updates, and how often?* How do you monitor and use new information from KSRE?* How do you determine when to link to external information?* What are the key messages your office communicates, and does the Web page reflect those?
See more communications tips at http://www.communications.ksu.edu/DesktopDefault.aspx?tabid=899 .
The Pew Research Center reports that 74% of American adults use the Internet. Their research included interviews with 2,258 Americans (including Spanish-speaking Americans). The margin of error for this study was 2 percent.
Fifty-five percent of American adults connect wirelessly through laptops or handheld devices. And, 60% are using broadband connections at home.
Those findings underscore the ongoing need to keep Websites updated, and to maintain content that is brief and well-written.
If you don't already have a Web strategy for your office, consider drafting at least simple guidelines, including:
* Who determines and approves updates?* Who posts the updates, and how often?* How do you monitor and use new information from KSRE?* How do you determine when to link to external information?* What are the key messages your office communicates, and does the Web page reflect those?
See more communications tips at http://www.communications.ksu.edu/DesktopDefault.aspx?tabid=899 .
1 comment:
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