Branding KSRE

Later this year, K-State Research and Extension's Department of Communications plans to release a branding guide to introduce the organization's branding strategy and help employees understand ways to strengthen our image.
K-State Research and Extension's communications goal is to create and reinforce the impression that we are:* science-based,* practical,* unbiased,* inclusive, and* community-based.
The more we understand our brand, the more consistently we will express and represent it, and the stronger it will become. By representing the values listed above, people will know our organization as trustworthy, knowledgeable, and focused on their needs.
More information on branding always is available from K-State Research and Extension's marketing unit. Contact Pat Melgares at 785-532-1160. You can also read more and share your ideas on our blog, www.ksremarketingminute.blogspot.com .

-- Pat Melgares melgares@ksu.edu

Branding KSRE