- Keep it Visual. People walking past your booth don´t have time to read paragraphs, so make sure your display is text-light and graphic-heavy. High quality, dominant photos make a strong first impression.
- Grab Attention. Trade show attendees will only pause a few seconds to glance at your booth. Try to provide something that pulls them in instantly and motivates them to pause longer.
- Stand Out from the Competition. What can you do with your space that will be unique? What do you offer that the booths adjacent to you do not? Find out and capitalize on that difference.
- Give them an experience. Instead of just distributing information, provide attendees the opportunity to do something new or unique. For a lawn and garden show, let them get their hands dirty. Think of how much traffic you can generate when attendees refer to your booth as "the one where I got this free seedling."
- Don´t just sit there. It´s tempting if you see yourself as introverted, to sit in your booth space and expect people to come to you. Instead, get up and get moving. Don´t expect attendees to automatically come to you; go to them and distribute materials in the aisles. Make it worth your time to be there.
Effective Trade Show Displays
Trade Show Displays: What Makes Them Work
Trade Show Exhibit Graphics: Dos and Don'ts
Create an Effective Trade Show Display
We'd love to hear from you. What suggestions do you have to make your booth space the talk-of-the-show? What ideas would you like to pass onto your peers? Click "Comments" to let us know!
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