Because this was a convenience sample (and not randomly-selected), it's not possible to generalize the results. But respondents' answers were strikingly similar to results we got from a Summer, 2007 telephone survey of Kansas residents; and to responses from Kansans in a Fall, 2007 focus group project.
Here's some of the highlights:
* 86.9 percent of the respondents said they were very likely to use the Internet to learn more about a topic that interests them. Local newspapers (52.6 percent) and brochures/reports (47.4 percent) were also rated high as very likely to use.
* More than 80 percent of those said they were somewhat or very interested in community development issues; health and nutrition; home and family; environment; lawn and garden; and youth development.
More than 61 percent of the respondents were between the ages of 25-44, an audience currently being targeted in K-State Research and Extension's five-year marketing plan. More than 73 percent of those responding rated K-State Research and Extension's booth as good or great, and less than 3 percent said it was below average or poor.
Share your thoughts about this or other marketing strategies for K-State Research and Extension at our blog, www.ksremarketingminute.blogspot.com . --Pat Melgares melgares@ksu.edu
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