Signage for Offices and Trade Shows

First impressions are critical when it comes to reaching new customers, and often your signage is the first thing people see. People often form an impression based on your signage: expectations of quality, accessibility, what type of service is provided, and cost. This applies not only to your storefront, but also trade shows and exhibitions. When you consider how many potential customers walk past your booth at a fair or trade show, think about what they perceive from your booth´s contents. Does it look dated? Does it look thrown together? Or does it look modern, top-quality, and thorough? Does it tell them what you offer and how to reach you?

One quick way to update your trade show presence is by purchasing a new display. Roller-shade displays are gaining in popularity. They are compact, easy to set up, affordable to update, and look more `hip´ than the traditional trifold booth display. There are two K- StateResearch and Extension banner displays available through Steven Graham, and a few counties have also purchased them individually. We encourage those of you have purchased and/or used this type of display to comment about them on our blog at http://ksremarketingminute.blogspot.com/. Specifically, please post about the vendor you used, the cost, and benefits or negatives of this type of display.

And, if it´s your office or storefront that needs the update, consider applying for a signage mini-grant, now available from K- StateResearch and Extension´s Department of Communications. Details are available at http://www.communications.ksu.edu/marketing. If you have any questions about signage or any other marketing-related topic, please contact Pat Melgares or Linda Sleichter at 785-532-5804.-- Linda Sleichter, lsleicht@ksu.edu

Signage for Offices and Trade Shows