Internet Usage

The common assumption is that Internet usage continues to increase, but does the research support that? The short answer is, yes. In 1996, 17 percent of those surveyed had been on the Internet in the past month. In 2000, that number increased dramatically to 56 percent. Our 2007 data shows 76.1 percent of those surveyed have been on the Internet in the past month. A majority (55.8 percent) of those who had been on the Web said they go there daily. Based on those results, the Web is an effective way to reach three-fourths of Kansans.

However, the flipside is that 23.6 percent of those surveyed had not been on the Internet in the past month. In addition, 20.5 percent had not been on a computer for any purpose in the past month. In order to reach all Kansans, there is a continued need for face-to-face contact and phone access to information, because not everyone is online.

If you need more information, please contact Pat Melgares at 785-532-5804, or e-mail melgares@ksu.edu .

--Linda Sleichter lsleicht@ksu.edu

Internet Usage

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We've had a lull in the publishing of our marketing minute segments, but we have not been sitting on our laurels. Since our last post (August 2007), we have conducted a series of focus groups in five urban Kansas counties and continued to analyze data from the statewide telephone survey. In the near future, we'll be rolling out a marketing campaign targeting young adults (24-44) and metro audiences. Starting today, we will post a weekly Marketing Minute in The Tuesday Letter and on our blog. But, enough about us. Let's talk about you.

What type of information would you like us to cover? What marketing-related questions do you have? Please let us know and we'll do our best to find the answers.

Please contact us by phone, via e-mail, or by posting comments below. Thanks!

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