Call to actions: We use them every day, especially when packaging our marketing and program information. We work hard to develop our messages and try to figure the best way to deliver them. If we don't provide our target audience with a next step to take: our messages may never cause change, increase understanding, gain support or even just get a response.
Calls to action can help us market the educational information from K-State Research and Extension and make our messages more persuasive. Anytime you decide to produce a marketing campaign or offer information, make a call to action available for the target audience. For example:
Call this phone number
Volunteer
Share your talents, wealth, or energy
Sign up to attend our program
Click here for more information
Subscribe to our RSS feed
Listen to our radio program
Join our Master Gardener program
Donate to our program
Add to cart
Print out our publication
Become a fan on Facebook
Participate in our focus group
Follow us on twitter
Subscribe to our newsletter
Use calls to action in your newspaper columns, websites, displays, radio programs, thank you notes, brochures, fact sheets, social media, and on cloth shopping bags, pencils, and electronic presentations.
In all cases, make sure our clients receive something of value by taking the next step and answering our call to action. It's up to you as K-State Research and Extension staff to make sure answering the call is worth their time.
1 comment:
I always try to learn from other. Thanks.
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