Viral Marketing

Its name may not sound appealing, but viral marketing is a great way to expand your client base. Also called “referral marketing,” this concept was originally defined by venture capitalist Steve Jurvetson, as “network-enhanced word of mouth.” Viral marketing runs on the idea that word-of-mouth is the best way to attract new customers. In our case, we would provide materials (an email, brochure, postcard, etc.) to current clients and/or volunteers, then ask the clients and volunteers to share those materials with people they know who are unfamiliar with K-State Research and Extension.

As part of the five-year marketing plan, we plan on implementing a viral marketing strategy in targeted areas. If you would like assistance with a viral marketing campaign of your own, or have questions related to this or any other marketing topic, please contact Linda Sleichter at 785-532-5804, or email lsleicht@ksu.edu. If you’d like to comment on this or any Marketing Minute discussion, we encourage you to visit our Marketing Minute blog at http://ksremarketingminute.blogspot.com/.

Viral Marketing