The common assumption is that Internet usage continues to increase, but does the research support that? The short answer is, yes. In 1996, 17 percent of those surveyed had been on the Internet in the past month. In 2000, that number increased dramatically to 56 percent. Our 2007 data shows 76.1 percent of those surveyed have been on the Internet in the past month. A majority (55.8 percent) of those who had been on the Web said they go there daily. Based on those results, the Web is an effective way to reach three-fourths of Kansans.
However, the flipside is that 23.6 percent of those surveyed had not been on the Internet in the past month. In addition, 20.5 percent had not been on a computer for any purpose in the past month. In order to reach all Kansans, there is a continued need for face-to-face contact and phone access to information, because not everyone is online.
If you need more information, please contact Pat Melgares at 785-532-5804, or e-mail melgares@ksu.edu .
--Linda Sleichter lsleicht@ksu.edu
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