While print is a common format for newsletters - and presumably still effective for K-State Research and Extension - a shift to electronic newsletters is occurring in many organizations. Cost savings is a common reason for going to an electronic version only.
Either format can be effective, but may be determined by your particular target audience or demographic. For example, if your community is low on the technology learning curve or technology infrastructure, it's easy to know that a printed version would work best.
Some other tips for either version:
* Write short articles. People want to get the message and get on to other items. And, write in short sentences because it's much easier to read on paper and screen.
* Use pictures. It's still true: A picture is worth a thousand words!
* Keep your information updated. Related, plan ahead 2-3 months; there's nothing more frustrating than finding out an event is happening in a few days when you've already got something scheduled.
* Adhere to deadlines. Plan to release the newsletter on a regular schedule so that people know when it's coming. Over time, they'll expect it.
* Maintain the same format in every issue. You are "branding" your look and feel with the format. People recognize this and will associate your newsletter with you.
* And, use the correct logos for K-State Research and Extension and your office. Create awareness by building familiarity with your readers.
Learn more about K-State Research and Extension's marketing strategies by visiting our marketing blog, http://ksremarketingminute.blogspot.com/ . --Pat Melgares melgares@ksu.edu
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