Metro residents’ preferred sources for information

In Fall, 2007, K-State Research and Extension’s communications staff interviewed approximately 250 residents in five metro Kansas counties to learn more about how they prefer to get information, among other marketing questions.

The focus groups – held in Sedgwick, Shawnee, Douglas, Wyandotte and Johnson counties – indicated three sources of information important to metro residents:
1) Web sites;
2) Friends and family;
3) Local businesses, professionals, or community resources.

The results are similar to those found in a summer, 2007 telephone survey conducted for K-State Research and Extension in which metro residents said they prefer the Internet, radio, direct phone access with experts, and displays in public places for receiving information.

Taken together, the responses indicate the importance of face-to-face contact; trust in someone you know; and placing information in areas where metro residents live, work and play.

For more information or specific questions, post a comment or contact Pat Melgares, 785-532-1160, melgares@ksu.edu

Metro residents’ preferred sources for information