A national survey released February 17 indicates, however, that Land-Grant universities can do a better job of promoting partnerships. The survey includes interviews with more than 2,000 Americans, as well as 1,911 employees, 1,300 volunteers, and 1,260 current users of Extension services.
Two areas used as examples highlight the increasing need for all programs to associate their connection with K-State Research and Extension:
- Of those that have knowledge of their state’s 4-H program, only 9-percent knew that it is connected to the state’s Extension service.
- Of those that have knowledge of their state’s Master Gardener program, only 6-percent knew that it is connected to the state’s Extension service.
The marketing group that conducted the study cited those two examples, but the message was clear that all Land-Grant universities and their associated Extension programs can benefit from greater recognition of its partnerships.
Always use the K-State Research and Extension logo when promoting your local program, services, and activities. Current versions of our logos, slogans and more are available online at www.ksre.ksu.edu/techweb (then select KSRE Image Gallery).
More information on branding always is available from K-State Research and Extension’s marketing unit. Contact Pat Melgares at 785-532-1160. You can also read more and share your ideas on our blog, www.ksremarketingminute.blogspot.com.
--Pat Melgares melgares@ksu.edu
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